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Otter B

Book Series Identity

Client Focus on the Family

Each book in this series for kids ages 3-5 focuses on a specific character trait. I worked on the logo and overall look and feel for the design of the 9 book series.

Logo Concepts

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The concept art by illustrator Aaron Zenz helped drive the feel for the logo and overall design. 

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Three concepts were explored that felt playful and worked well with the style of illustration.

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The logo needed to work into the full title of each book. The concepts showed how the logo adapts from book to book.

Book Cover Concepts

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Once the logo was selected, we focused on the cover concepts. These explored various ways to emphasize the book series, the Otter B character, or the value each book focused on.

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The concept that focused on the book series was chosen. The final covers were created using the color palette provided by Aaron.

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The full cover was created using art from the interior of the book.